Business Marketing Management - Brossura

Hutt, Michael; Speh, Thomas W.

Brossura

ISBN 10: 0324361041 ISBN 13: 9780324361049

Casa editrice: South-Western College Publishing, 2006

Riassunto

BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of proactive discussion questions.

Su questa edizione

• Editore: South-Western College Publishing
• Data di pubblicazione: 2006
• ISBN 10: 0324361041
• ISBN 13: 9780324361049
• Rilegatura: Copertina flessibile
• Numero di pagine: 688