Strategic Management: Value Creation, Sustainability, and Performance - Brossura

Bamford, Charles E.; West, G. Page, III

Brossura

ISBN 10: 0324364628 ISBN 13: 9780324364620

Casa editrice: South-Western Pub, 2009

Riassunto

STRATEGIC MANAGEMENT: VALUE CREATION SUSTAINABILITY PERFORMANCE, First Edition, provides an innovative and effective new approach to the study of strategic management. This groundbreaking text emphasizes growth-oriented businesses and highly competitive environments, applying traditional principles and frameworks to the dynamic business climate today's students will experience as working professionals. Using value creation, sustainability, and performance as integrating mechanisms, the text enables a broad discussion of stakeholders and organizational goals, as well as in-depth exploration of the value chain framework. Masterfully balancing fundamental business theory and practical, real-life applications--presented through vignettes, exercises, and simulations--the authors employ a lively and engaging writing style that will appeal to students and instructors alike.

Su questo libro

Product Description:

Book by Bamford Charles E West G Page

Su questa edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2009
• ISBN 10: 0324364628
• ISBN 13: 9780324364620
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 409