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The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.
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- EditoreSouth-Western College Publishing
- Data di pubblicazione2006
- ISBN 10 0324408080
- ISBN 13 9780324408089
- RilegaturaCopertina flessibile
- Numero di pagine656
- Valutazione libreria
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Condizioni: molto buonoAdvertising, Promotion, and Other... Scopri di più su questo articolo
EUR 5,52
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EUR 5,26
Da: Regno Unito a: U.S.A.
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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Descrizione libro Paperback. Condizione: Very Good. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780324408089
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780324408089
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Integrated Marketing Communications in Advertising and Promotion
Editore:
South-Western
(2007)
ISBN 10: 0324408080
ISBN 13: 9780324408089
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Brossura
Quantità: 1
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Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780324408089. Codice articolo 8724495
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Editore:
South-Western
(2007)
ISBN 10: 0324408080
ISBN 13: 9780324408089
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780324408089. Codice articolo 8493557
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Foto dell'editore
Integrated Marketing Communications in Advertising and Promotion
Editore:
South-Western
(2007)
ISBN 10: 0324408080
ISBN 13: 9780324408089
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780324408089. Codice articolo 9129125
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Integrated Marketing Communications in Advertising and Promotion (7th/Intl Student Edn)
Editore:
Thomson/South Western
(2007)
ISBN 10: 0324408080
ISBN 13: 9780324408089
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Brossura
Quantità: 1
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Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780324408089. Codice articolo 7069566
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Foto dell'editore
ADVERTISING AND PROMOTION SEVENTH EDITION
Editore:
THOMSON ELT
(2007)
ISBN 10: 0324408080
ISBN 13: 9780324408089
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copertina morbida
Quantità: 1
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Descrizione libro copertina morbida. Condizione: buone. Codice articolo L000001014US
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