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STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authorsA market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the textAs presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companiesuboth domestic and internationaluso that students gain practice putting chapter concepts into action.
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- EditoreSouth Western College
- Data di pubblicazione2009
- ISBN 10 0324788495
- ISBN 13 9780324788495
- RilegaturaCopertina flessibile
- Numero di pagine400
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Da: Germania a: U.S.A.
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Strategic Management Essentials, International Edition
Editore:
Cengage Learning EMEA, Houghton Mifflin
(2009)
ISBN 10: 0324788495
ISBN 13: 9780324788495
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Descrizione libro Taschenbuch. Condizione: Neu. Neu Neuware, Importqualität, , Sofortversand - STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authors market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the texts presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companiesboth domestic and internationalso that students gain practice putting chapter concepts into action.STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authorsÆ market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the textÆs presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companiesùboth domestic and internationalùso that students gain practice putting chapter concepts into action. Codice articolo INF1000180239
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