Articoli correlati a Marketing: An Introductory Text
Sinossi
The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for developing these crucial assets. Written in an accessible fashion by two leading Professors of Marketing, this rigorous textbook will be equally helpful for experienced professionals or those entering business for the first time.
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- EditorePalgrave Macmillan
- Data di pubblicazione1995
- ISBN 10 0333625862
- ISBN 13 9780333625866
- RilegaturaCopertina rigida
- Numero di pagine352
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Marketing
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-B-035-00629
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Marketing: An Introductory Text
Editore:
Palgrave Macmillan, 1995
ISBN 10: 0333625862
ISBN 13: 9780333625866
Antico o usato
Rilegato
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780333625866. Codice articolo 9480567
Quantità: 1 disponibili