Understanding the Consumer: A Psychological Approach - Rilegato

Statt, David A.

Rilegato

ISBN 10: 0333660625 ISBN 13: 9780333660621

Casa editrice: Palgrave Macmillan, 1997

Riassunto

This is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas - such as personality patterns and lifestyle effects on shopping behaviour. The book is student-friendly and avoids jargon. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 1997
• ISBN 10: 0333660625
• ISBN 13: 9780333660621
• Rilegatura: Copertina rigida
• Numero di pagine: 352