Global Strategic Management - Rilegato

Lasserre, Philippe

Rilegato

ISBN 10: 0333793749 ISBN 13: 9780333793749

Casa editrice: Palgrave Macmillan, 2002

Riassunto

Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. Written by a well-respected professor of Strategy, the text combines a strategic and managerial approach to global issues while covering future trends, including E-Business and cultural issues. The text gives a comprehensive overview of the subject are while using chapter introductions, summaries, key points, key terms, suggested reading and mini examples to illustrate and guide the student through the text.

Su questo libro

L'autore:

Philippe Lasserre is Professor of Strategy and Management at the Euro-Asia Centre, INSEAD, Fontainebleau, France.

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2002
• ISBN 10: 0333793749
• ISBN 13: 9780333793749
• Rilegatura: Copertina rigida
• Numero di pagine: 400