Mastering Fashion Buying and Merchandising Management - Brossura

Jackson, Tim

Brossura

ISBN 10: 0333801652 ISBN 13: 9780333801659

Casa editrice: Red Globe Press, 2000

Riassunto

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

Su questo libro

L'autore:

TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business

DAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton

They are authors of Mastering Fashion Marketing

Contenuti:

Introduction
Role of Buying and Garment Technologist
Role of Merchandising
Design
Market Planning for Fashion Retailers
Buying and Law
Merchandise Planning
Sourcing and Supply Chain Management
Stock Management and Distribution
Retail Formats and Visual Merchandising
Future Trends in Modern Buying and Merchandising
Glossary

Su questa edizione

• Editore: Red Globe Press
• Data di pubblicazione: 2000
• ISBN 10: 0333801652
• ISBN 13: 9780333801659
• Rilegatura: Copertina flessibile
• Numero di pagine: 216