E-Business: Principles and Practice - Rilegato

Rowley, J. E.

Rilegato

ISBN 10: 0333949137 ISBN 13: 9780333949139

Casa editrice: Palgrave Macmillan, 2002

Riassunto

This book offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice frommarketing, information technology, strategy and organisational studies.Electronic business as a discipline is still in its infancy. E-Business has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be.
This book offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice frommarketing, information technology, strategy and organisational studies.Electronic business as a discipline is still in its infancy. E-Business has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be.

Su questo libro

L'autore:

Jennifer Rowley is Head of the School of Management and Social Sciences, Edge Hill College of Higher Education.

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2002
• ISBN 10: 0333949137
• ISBN 13: 9780333949139
• Rilegatura: Copertina rigida
• Numero di pagine: 272