Retailing - Rilegato

Kent, Tony; Omar, Ogenyi

Rilegato

ISBN 10: 0333997689 ISBN 13: 9780333997680

Casa editrice: Palgrave Macmillan, 2003

Riassunto

"Retailing" provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2003
• ISBN 10: 0333997689
• ISBN 13: 9780333997680
• Rilegatura: Copertina rigida
• Numero di pagine: 544