Media and Society (Issues in Cultural & Media Studies)

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9780335215898: Media and Society (Issues in Cultural & Media Studies)

An intriguing look at the effects of the modern media on society

This book is designed as a complete primer for undergraduates who need an overall perspective on media studies. It covers the main theory and discussion points surrounding the media. These include ideas about media power, how to make sense of media material, and how the media may influence one’s view of the world.

The book covers dominant critical approaches to the relationship between media and society, as well as textual analysis, audience studies, media effects, and institutional power. It includes a range of specialist case studies relating these critical approaches to areas such as popular music, film, and news. This book shows how the media may influence our view of the world and helps students to answer such questions as:

  • How may we understand the interaction between media and society?
  • What ideas are produced when we read “media texts,” and how are these constructed?
  • How may we understand media influence in the context of the relationship among institutions, texts, and audiences?

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About the Author:

Graeme Burton (United Kingdom) is a visiting lecturer at the University of the West of England, Bristol.

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