Multimodal Discourse: The Modes and Media of Contemporary Communication - Brossura

Kress, Gunther; Van Leeuwen, Theo

Brossura

ISBN 10: 0340608773 ISBN 13: 9780340608777

Casa editrice: Bloomsbury USA Academic, 2001

Riassunto

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

Su questo libro

Recensione:

`Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated owrld in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundationla theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over.' --(Ron Scollon, Professor of Linguistics, Georgetown )

L'autore:

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia

Su questa edizione

• Editore: Bloomsbury USA Academic
• Data di pubblicazione: 2001
• ISBN 10: 0340608773
• ISBN 13: 9780340608777
• Rilegatura: Copertina flessibile
• Numero di pagine: 142