Statistics in Market Research - Brossura

Chakrapani, Chuck

Brossura

ISBN 10: 0340763973 ISBN 13: 9780340763971

Casa editrice: Hodder Arnold, 2004

Riassunto

The techniques of multivariate statistics offer extremely powerful tools for use in solving everyday problems in a wide range of fields. Yet because of their statistical nature they are often out of reach of many of the people who could benefit from them. The rationale behind this book is that it is possible for an interested non-technical reader to gain a working understanding of multivariate analysis. It assumes a general but fairly basic statistical knowledge and concentrates on the statistical techniques specifically relevant to market research.

Su questo libro

Recensione:

Chakrapani has created an extremely useful resource for marketers, market researchers, and statisticians. He has succeeded extremely well in developing a bridge between statistics and marketing with a concise and comprehensive book. Further, this book might be used as an ancillary text in marketing, marketing research, or applied statistics courses. (Marketing Research 2004-08-01)

"It is a valuable addition to my library which still includes material from Deming, the ultimate statistcial practitioner. Marketing researchers and statistical practitioners should be thankful to Chakrapani for this contribution. It was surely a prodigious effort that paid attention not only to detail but also to logical consistency.

(RSS Journal Series A. Vol 168(3) 2005-06-01)

L'autore:

Dr. Chuck Chakrapani is Chief Executive Officer of Millward Brown Goldfarb and Editor of Marketing Research, published by the American Marketing Association, and Canadian Journal of Marketing Research, published by the Professional Marketing Research Society.

Su questa edizione

• Editore: Hodder Arnold
• Data di pubblicazione: 2004
• ISBN 10: 0340763973
• ISBN 13: 9780340763971
• Rilegatura: Copertina flessibile
• Numero di pagine: 352