This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at: Starting, structuring and ending letters Direct mail- avoiding the common pitfalls Service letters- making them warm and approachable Information letters- making them clear Difficult to write letters- making them easier This book has been fully revised and brought up-to-date for the 2002 series relaunch
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Steve Morris is managing director of The Burton Morris Consultancy, an agency that has developed new ways of writing for businesses. He is also Director of the Letterhouse which specialises in letters and e-mails for business.
Graham Willcocks is an experienced author and trainer on management, communication and interpersonal skills and runs successful workshops for managers and top management teams. He is Director of Wesley House Consultants.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 9,61
Da: Regno Unito a: U.S.A.
Da: WeBuyBooks 2, Rossendale, LANCS, Regno Unito
Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Codice articolo wbs8339894390
Quantità: 1 disponibili
Da: Goldstone Books, Llandybie, Regno Unito
paperback. Condizione: Good. Ex-Library Book. Has usual library markings and stamps inside. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Codice articolo mon0007093693
Quantità: 1 disponibili