Adam Penenberg Viral Loop

ISBN 13: 9780340918692

Viral Loop

Valutazione media 3,59
( su 627 valutazioni fornite da Goodreads )
 
9780340918692: Viral Loop

Here's how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation.

This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.

Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself.

Find out why the Loop will catch us all up, sooner rather than later...

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Review:

One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how. Recommended! (Chris Anderson, bestselling author of The Long Tail and Free)

In tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It's not just for geeks any more. (Seth Godin, author of Tribes)

Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read. (Robert Safian, Editor-in-Chief, Fast Company)

Adam Penenberg's lively book opens a window to all of our futures. (Ken Auletta, author of Backstory)

If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning. (Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die)

Penenberg discovers the perpetual motion machine for business and marketing... Buy this book. Catch a virus. Make a fortune. (Jeff Jarvis, author of What Would Google Do?)

Instead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, has the critical faculty to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging, informative, and actionable way. (Douglas Rushkoff, author of Media Virus and Life Inc.)

An intriguing expose of a simple idea worth its weight in gold and then some. (Cairns Post)

Word of mouth is nothing new in terms of marketing a product... This is "the power of pass-it-on", according to Penenberg, who looks at how an old idea has been made new again by the likes of Facebook, MySpace and Hot or Not... Penenberg writes accessibly about this "paradigm-busting phenomenon" and makes it all sound so simple. (The Sunday Mail Brisbane, and The Sunday Telegraph)

Viral Loop tidily presents a history of viral case studies from analog to digital...This history of social networking benefits from in-depth first-person research. (Courier Mail)

Book Description:

A ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success.

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1.

Adam L. Penenberg
Editore: Hodder Stoughton General Division, United Kingdom (2010)
ISBN 10: 0340918691 ISBN 13: 9780340918692
Nuovi Paperback Quantità: 10
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Descrizione libro Hodder Stoughton General Division, United Kingdom, 2010. Paperback. Condizione libro: New. Language: English . Brand New Book. Here s how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another.until the book becomes this year s word-of-mouth sensation. This is the first to analyze the power of the pass-it-on phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model s reliance on replication: what s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can t share your photos? Where s the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later. Codice libro della libreria AA69780340918692

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2.

Adam L. Penenberg
Editore: Hodder Stoughton General Division, United Kingdom (2010)
ISBN 10: 0340918691 ISBN 13: 9780340918692
Nuovi Paperback Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Hodder Stoughton General Division, United Kingdom, 2010. Paperback. Condizione libro: New. Language: English . Brand New Book. Here s how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another.until the book becomes this year s word-of-mouth sensation. This is the first to analyze the power of the pass-it-on phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model s reliance on replication: what s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can t share your photos? Where s the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later. Codice libro della libreria AA69780340918692

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Penenberg, Adam
Editore: Hodder and Stoughton General Division (2010)
ISBN 10: 0340918691 ISBN 13: 9780340918692
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Descrizione libro Hodder and Stoughton General Division, 2010. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FH-9780340918692

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Adam Penenberg
ISBN 10: 0340918691 ISBN 13: 9780340918692
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97803409186920000000

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Adam Penenberg
Editore: Sceptre (2010)
ISBN 10: 0340918691 ISBN 13: 9780340918692
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Descrizione libro Sceptre, 2010. Paperback. Condizione libro: New. Codice libro della libreria P110340918691

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