The Smarter Screen: Surprising Ways To Influence and Improve Online Behaviour

 
9780349410395: The Smarter Screen: Surprising Ways To Influence and Improve Online Behaviour

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.

Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention.

This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.

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Book Description:

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.

About the Author:

Shlomo Benartzi (Author)
SHLOMO BENARTZI is a professor and co-chair of the Behavioral Decision-Making Group at UCLA's Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter and has extensive experience applying behavioural economic insights in the real world, having increased the saving rates of millions of Americans through his work with Richard Thaler (author of Nudge) on Save More Tomorrow, and has advised many government agencies and businesses.

Jonah Lehrer (Author)
JONAH LEHRER is a science writer living in Los Angeles.

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Benartzi, Shlomo; Lehrer, Jonah
Editore: Piatkus 06/10/2015 (2015)
ISBN 10: 0349410399 ISBN 13: 9780349410395
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Descrizione libro Piatkus 06/10/2015, 2015. Paperback. Condizione libro: New. New Book In Stock, All orders dispatched same day from our UK warehouse,book cover may vary. Trusted Bucks Retailer, Est 2000.Visit our Abe store. Happy reading :). Codice libro della libreria 9780349410395

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ISBN 10: 0349410399 ISBN 13: 9780349410395
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Descrizione libro Little, Brown Book Group, United Kingdom, 2015. Paperback. Condizione libro: New. 237 x 158 mm. Language: English . Brand New Book. The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it s so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business s online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success. Codice libro della libreria AA29780349410395

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Benartzi, Shlomo; Lehrer, Jonah
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ISBN 10: 0349410399 ISBN 13: 9780349410395
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Descrizione libro Little, Brown Book Group, United Kingdom, 2015. Paperback. Condizione libro: New. 237 x 158 mm. Language: English . Brand New Book. The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it s so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business s online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success. Codice libro della libreria AA29780349410395

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Descrizione libro Piatkus Books, 2015. Condizione libro: New. A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. Num Pages: 256 pages, Some black & white integrated illustrations. BIC Classification: KCK; KJE; KJSM; UYZG. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 155 x 235 x 21. Weight in Grams: 334. . 2015. Paperback. . . . . . Codice libro della libreria V9780349410395

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Descrizione libro Piatkus, 2015. Paperback. Condizione libro: New. In stock ready to dispatch from the UK. Codice libro della libreria mon0000158521

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Descrizione libro 2015. Paperback. Condizione libro: New. 155mm x 235mm x. Paperback. The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to und.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.334. Codice libro della libreria 9780349410395

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Descrizione libro Piatkus Books. Condizione libro: New. A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. Num Pages: 256 pages, Some black & white integrated illustrations. BIC Classification: KCK; KJE; KJSM; UYZG. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 155 x 235 x 21. Weight in Grams: 334. . 2015. Paperback. . . . . Books ship from the US and Ireland. Codice libro della libreria V9780349410395

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Descrizione libro Little, Brown Book Group. Paperback. Condizione libro: new. BRAND NEW, The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online, Shlomo Benartzi, Jonah Lehrer, The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success. Codice libro della libreria B9780349410395

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Benartzi, Shlomo; Lehrer, Jonah
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Descrizione libro Paperback. Condizione libro: New. Not Signed; The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with scie. book. Codice libro della libreria ria9780349410395_rkm

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