The Insights Revolution: Questioning Everything: Questioning Everything - Brossura

Grenville, Andrew

Brossura

ISBN 10: 0359058906 ISBN 13: 9780359058907

Casa editrice: Lulu.com, 2018

Riassunto

The insights industry is in trouble. It’s not growing, despite an explosion of information, decreasing costs and an increase in the need for informed decision making. And it still does not have real influence in the boardroom. It is too often focused on what happened, and not on where to go and what to do next. It focuses on methodology instead of decision making. And it is gathering its data from people it treats like chattel, which leads to results being unreliable if not downright wrong. This book takes a problem/solution approach; it is organized into chapters which shine an uncomfortable light on all too familiar practices before suggesting a better way forward. The book is fueled by interviews with insights professionals, marketers and strategists from around the world, including people from organizations like Coca-Cola, Discovery Channel, Estée Lauder, ESOMAR, Facebook, Intel, Pfizer, PwC, Sunovion, Telstra, Twitter, Virgin Australia, U.S. Bank, Visa, Warner Bros, and World Vision.

Dettagli dell'edizione

• Editore: Lulu.com
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 0359058906
• ISBN 13: 9780359058907
• Rilegatura: Copertina flessibile
• Numero di pagine: 142
• Contatto del produttore: non disponibile
• Persona responsabile: HACHETTE LIVRE SA; https://www.hachette.fr/; ; 1 AVENUE GUTENBERG; MAUREPAS CEDEX; 78319; Francia