Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

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9780374129187: Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

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Quartz, Steven; Asp, Anette
Editore: Farrar, Straus and Giroux (2015)
ISBN 10: 0374129185 ISBN 13: 9780374129187
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Shaker Mill Books
(W. Stockbridge, MA, U.S.A.)
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Descrizione libro Farrar, Straus and Giroux, 2015. Hardcover. Condizione libro: New. Condizione sovraccoperta: New. New from our store. Publisher's review material laid in. Codice libro della libreria ws16762

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Quartz, Steven; Asp, Anette
Editore: Farrar, Straus and Giroux
ISBN 10: 0374129185 ISBN 13: 9780374129187
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Descrizione libro Farrar, Straus and Giroux. Hardcover. Condizione libro: New. 0374129185 *BRAND NEW* Ships Same Day or Next!. Codice libro della libreria NATARAJB1FI727689

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Quartz, Steven; Asp, Anette
Editore: Farrar, Straus and Giroux (2015)
ISBN 10: 0374129185 ISBN 13: 9780374129187
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Descrizione libro Farrar, Straus and Giroux, 2015. Hardcover. Condizione libro: New. book. Codice libro della libreria 0374129185

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4.

Steven Quartz, Anette Asp
Editore: Farrar, Straus and Giroux, United States (2015)
ISBN 10: 0374129185 ISBN 13: 9780374129187
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Descrizione libro Farrar, Straus and Giroux, United States, 2015. Hardback. Condizione libro: New. 231 x 155 mm. Language: English . Brand New Book. If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi s jeans their iconic allure, look no further-in Cool, Steven Quartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring successes. We live in a world of conspicuous consumption, where the clothes we wear, the cars we drive, and the food we eat lead double lives: they don t merely satisfy our needs; they also communicate our values, identities, and aspirations. In Beverly Hills, tourists flock to the famous Rodeo Drive-not to shop, but simply to take photographs of themselves in front of luxury stores. And for one week in August, hundreds of thousands of HarleyDavidson fans from all over the world descend on the remote town of Sturgis, South Dakota, and engulf the otherwise sleepy hamlet in the deafening roar of motorcycle engines. Why do brands inspire such devotion? Quartz and Asp bring together groundbreaking findings in neuroscience, economics, and evolutionary biology to present a new understanding of why we consume and how our concepts of what is cool -be it designer jeans, smartphones, or craft beer-help drive the global economy. The authors highlight the underlying neurological and cultural processes that contribute to our often unconscious decision making, explaining how we re able to navigate the supermarket on autopilot for certain items and yet arrive at the checkout counter with a basket full of products picked up on the spur of the moment. And they explore the opposite side of the consumer equation-the choice architects who design store interiors and the coolhunters who scour Berlin and Tokyo on the lookout for the latest trends. Through a novel combination of cultural and economic history and in-depth studies of the brain, Cool puts forth a provocative theory of consumerism that reveals the crucial missing links in an understanding of our spending habits: our brain s status-seeking social calculator and an instinct to rebel that fuels our dislike of being subordinated by others. Quartz and Asp show how these ancient motivations make us natural-born consumers and how they sparked the emergence of cool consumption in the middle of the twentieth century, creating new lifestyle choices and routes to happiness. Examining how cool was reshaped in the 1990s by a changing society and the Internet, they unpack the social motivations behind today s hip, ethical consumption, arguing that we should embrace, rather than deny, the power of consumerism. Taking us from Norman Mailer to normcore, Cool is surprising at every turn, and will forever change the way you think about money, status, desire, happiness, and choice. Codice libro della libreria AAS9780374129187

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Quartz, Steven; Asp, Anette
Editore: Farrar, Straus and Giroux
ISBN 10: 0374129185 ISBN 13: 9780374129187
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Descrizione libro Farrar, Straus and Giroux. Hardcover. Condizione libro: New. 0374129185 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 17505079

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Quartz, Steven
Editore: FARRAR STRAUS and GIROUX (2015)
ISBN 10: 0374129185 ISBN 13: 9780374129187
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Descrizione libro FARRAR STRAUS and GIROUX, 2015. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780374129187

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7.

Steven Quartz, Anette Asp
Editore: Farrar, Straus and Giroux, United States (2015)
ISBN 10: 0374129185 ISBN 13: 9780374129187
Nuovi Rilegato Quantità: 1
Da
The Book Depository
(London, Regno Unito)
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Descrizione libro Farrar, Straus and Giroux, United States, 2015. Hardback. Condizione libro: New. 231 x 155 mm. Language: English . Brand New Book. If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi s jeans their iconic allure, look no further-in Cool, Steven Quartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring successes. We live in a world of conspicuous consumption, where the clothes we wear, the cars we drive, and the food we eat lead double lives: they don t merely satisfy our needs; they also communicate our values, identities, and aspirations. In Beverly Hills, tourists flock to the famous Rodeo Drive-not to shop, but simply to take photographs of themselves in front of luxury stores. And for one week in August, hundreds of thousands of HarleyDavidson fans from all over the world descend on the remote town of Sturgis, South Dakota, and engulf the otherwise sleepy hamlet in the deafening roar of motorcycle engines. Why do brands inspire such devotion? Quartz and Asp bring together groundbreaking findings in neuroscience, economics, and evolutionary biology to present a new understanding of why we consume and how our concepts of what is cool -be it designer jeans, smartphones, or craft beer-help drive the global economy. The authors highlight the underlying neurological and cultural processes that contribute to our often unconscious decision making, explaining how we re able to navigate the supermarket on autopilot for certain items and yet arrive at the checkout counter with a basket full of products picked up on the spur of the moment. And they explore the opposite side of the consumer equation-the choice architects who design store interiors and the coolhunters who scour Berlin and Tokyo on the lookout for the latest trends. Through a novel combination of cultural and economic history and in-depth studies of the brain, Cool puts forth a provocative theory of consumerism that reveals the crucial missing links in an understanding of our spending habits: our brain s status-seeking social calculator and an instinct to rebel that fuels our dislike of being subordinated by others. Quartz and Asp show how these ancient motivations make us natural-born consumers and how they sparked the emergence of cool consumption in the middle of the twentieth century, creating new lifestyle choices and routes to happiness. Examining how cool was reshaped in the 1990s by a changing society and the Internet, they unpack the social motivations behind today s hip, ethical consumption, arguing that we should embrace, rather than deny, the power of consumerism. Taking us from Norman Mailer to normcore, Cool is surprising at every turn, and will forever change the way you think about money, status, desire, happiness, and choice. Codice libro della libreria AAS9780374129187

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Quartz, Steven
ISBN 10: 0374129185 ISBN 13: 9780374129187
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Descrizione libro Hardcover. Condizione libro: New. Codice libro della libreria 7960181

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Quartz, Steven
Editore: Farrar, Straus and Giroux (2015)
ISBN 10: 0374129185 ISBN 13: 9780374129187
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Descrizione libro Farrar, Straus and Giroux, 2015. Hardcover. Condizione libro: New. Codice libro della libreria 0374129185

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10.

Steven Quartz
Editore: Farrar, Straus and Giroux
ISBN 10: 0374129185 ISBN 13: 9780374129187
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Descrizione libro Farrar, Straus and Giroux. Hardcover. Condizione libro: New. Hardcover. 288 pages. Dimensions: 0.0in. x 0.0in. x 0.0in.A bold argument that our quest for cool shapes modern culture and the global economyLike it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids, while hip beer connoisseurs flaunt their knack for distinguishing a Klsch from a pilsner. How did this pervasive desire for cool emerge, and why is it so powerful today that it is a prime driver of the global economy In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brains social calculator and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brains ancient decision-making machinery guides consumer choice. Using these revolutionary insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem. Surprising at every turn, Cool will change the way you think about money, status, desire, and choice. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Codice libro della libreria 9780374129187

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