A history of the Coca-Cola brand traces its creation after the Civil War through its rise to a dominating force in the worldwide soft-drink business and describes the ambition, technologies, and marketing endeavors that contributed to its growth. 35,000 first printing.
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“Before the Golden Arches, red-and-white Coca-Cola signs were the most ubiquitous symbols of American consumerism on the planet. Constance Hays tells the story of how Coke got its ?zz—and then almost lost it—in sparkling prose that’s both sweet and tart, just like the pop.”
—Sylvia Nasar, author of A Beautiful Mind
“The Real Thing brings the story of one of America’s oldest commercial and cultural icons up to date—a tale of power, ego, and money inside one of the world’s largest companies. With a journalist’s investigative skills and a strong narrative voice, Constance Hays puts the reader inside the minds of Coca-Cola’s top executives and fanatic consumers, showing how the modern, ever-changing global business world works through the simplest of products. Thoroughly researched and compellingly written, taking you through incredible triumphs and massive blunders, The Real Thing is a fascinating read.”
—Joël Glenn Brenner, author of The Emperors of Chocolate: Inside the Secret World of Hershey & Mars
“[Hays] ably makes the point that there’s no comparison for the emotional connection that people in America and around the world have with a Coke....She also recounts with a proper sense of tragedy the sad blunders of the last few years that have practically unmade the company....Gripping material, dramatically told.”
—Kirkus Reviews
Constance L. Hays has worked as a reporter for The News and Observer in Raleigh, North Carolina, and, since 1986, for The New York Times, where she covered the food and beverage industry for three years. She lives in New York City with her husband, John A. Hays, and their three children.
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Da: More Than Words, Waltham, MA, U.S.A.
Condizione: Good. . Former Library book. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Codice articolo BOS-A-04j-01300
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Da: Better World Books: West, Reno, NV, U.S.A.
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