Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer

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( su 510 valutazioni fornite da Goodreads )
 
9780385504454: Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer

In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world.

Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.
Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His "Ten Commandants" provide the essential guidelines, including:
- Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your
estimate or throw in an extra service free of charge
- No complaints? Something's wrong: If you never ask your customers what else they want, how are you going to give it to them?
- Measure everything: Telling your employees to do their best won't work if you don't know how they can improve
- Borrow, borrow, borrow: Sewell, for example, learned about hospitality from Japanese culture, cleanliness from Disney, and
politeness from his mother.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Review:

Professor Leonard A. Schlesinger "Harvard Business School There is not a single page without an instructive lesson for managers striving to achieve competitive advantage through service. It is truly a gem!

From the Author:

Thanks to you, here's the new version.
Thank you, thank you, thank you. Carl and I could not imagine your reaction to Customers for Life. The book has now sold 800,000 copies worldwide. (Let me know if you need to read the book in Norwegian.) So, in reponse we would like to say two things: 1. Thank you--and thanks to the people at Amazon.com for (in large part) making this possible. 2. We (finally) have an answer to all those people who said: "When are you going to update the book?" We have. This is thenew edition that has just beenpublished by Pocket Books. Thank you, again.

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Sewell, Carl
ISBN 10: 0385504454 ISBN 13: 9780385504454
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Descrizione libro 2002. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VR-9780385504454

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Paul Brown, Carl Sewell
Editore: Bantam Doubleday Dell Publishing Group Inc, United States (2002)
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Descrizione libro Bantam Doubleday Dell Publishing Group Inc, United States, 2002. Paperback. Condizione libro: New. Revised edition. Language: English . Brand New Book. In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking Ten Commandments of Customer Service apply to today s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His Ten Commandants provide the essential guidelines, including: - Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge - No complaints? Something s wrong: If you never ask your customers what else they want, how are you going to give it to them? - Measure everything: Telling your employees to do their best won t work if you don t know how they can improve - Borrow, borrow, borrow: Sewell, for example, learned about hospitality from Japanese culture, cleanliness from Disney, and politeness from his mother. Codice libro della libreria AAS9780385504454

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Descrizione libro Crown Business 11/19/2002, 2002. Paperback or Softback. Condizione libro: New. Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer. Book. Codice libro della libreria BBS-9780385504454

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Descrizione libro Bantam Doubleday Dell Publishing Group Inc, United States, 2002. Paperback. Condizione libro: New. Revised edition. Language: English . Brand New Book. In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking Ten Commandments of Customer Service apply to today s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His Ten Commandants provide the essential guidelines, including: - Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge - No complaints? Something s wrong: If you never ask your customers what else they want, how are you going to give it to them? - Measure everything: Telling your employees to do their best won t work if you don t know how they can improve - Borrow, borrow, borrow: Sewell, for example, learned about hospitality from Japanese culture, cleanliness from Disney, and politeness from his mother. Codice libro della libreria AAS9780385504454

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Paul Brown, Carl Sewell
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Descrizione libro Bantam Doubleday Dell Publishing Group Inc, United States, 2002. Paperback. Condizione libro: New. Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking Ten Commandments of Customer Service apply to today s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His Ten Commandants provide the essential guidelines, including: - Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge - No complaints? Something s wrong: If you never ask your customers what else they want, how are you going to give it to them? - Measure everything: Telling your employees to do their best won t work if you don t know how they can improve - Borrow, borrow, borrow: Sewell, for example, learned about hospitality from Japanese culture, cleanliness from Disney, and politeness from his mother. Codice libro della libreria BTE9780385504454

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Descrizione libro Crown Business. PAPERBACK. Condizione libro: New. 0385504454 *BRAND NEW* Ships Same Day or Next!. Codice libro della libreria SWATI2132232914

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Descrizione libro Crown Business. PAPERBACK. Condizione libro: New. 0385504454 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.5. Codice libro della libreria OTF-S-9780385504454

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Descrizione libro Crown Business. Paperback. Condizione libro: New. Paperback. 240 pages. Dimensions: 8.1in. x 5.5in. x 0.6in.In this completely revised and updated edition of the customer service classic (more than 600, 000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking Ten Commandments of Customer Service apply to todays world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His Ten Commandants provide the essential guidelines, including: Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge No complaints Somethings wrong: If you never ask your customers what else they want, how are you going to give it to them Measure everything: Telling your employees to do their best wont work if you dont know how they can improve Borrow, borrow, borrow: Sewell, for example, learned about hospitality from Japanese culture, cleanliness from Disney, and politeness from his mother. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780385504454

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