Bang: Getting Your Message Heard in a Noisy World - Rilegato

Thaler, Linda Kaplan; Koval, Robin; Marshall, Delia

Rilegato

ISBN 10: 0385508166 ISBN 13: 9780385508162

Casa editrice: Doubleday, 2004

Riassunto

The founders of an innovative advertising agency explain how to develop a marketing campaign that will capture customers' attention, introducing a series of "out-of-the-box" strategies for creating a successful message about one's products and services.

Su questo libro

Recensione:

Advance Praise for Bang!

“Linda Kaplan Thaler is the best and the brightest mind to come into advertising in the last dozen years. A consulting firm would charge millions for the secrets revealed in Bang! If you want to move your business—and fast—buy Kaplan Thaler and Koval’s amazing book. Take notes.” —James Patterson, bestselling author, former CEO of J. Walter Thompson North America

“In the techno-age of no personality, Bang! explodes with advice, anecdotes, and insight. Like the original Big Bang, it keeps on going.” —Faith Popcorn, bestselling author, futurist

“Linda Kaplan Thaler and Robin Koval ‘get it’ from every angle. This book is full of extraordinary insight on effective message delivery.” —Gordon Bethune, Chairman and CEO, Continental Airlines

L'autore:

Linda Kaplan Thaler is the CEO and Chief Creative Officer and Robin Koval is General Manager of the Kaplan Thaler Group, ranked as the fastest growing advertising agency in the U.S. by leading industry and business publications. They are responsible for some of the biggest bangs in the marketing world skyrocketing sales, infiltrating pop culture and creating brand icons such as the AFLAC Duck.

Su questa edizione

• Editore: Doubleday
• Data di pubblicazione: 2004
• ISBN 10: 0385508166
• ISBN 13: 9780385508162
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 244