Buyology: Truth and Lies About Why We Buy

Valutazione media 3,73
( su 8.331 valutazioni fornite da Goodreads )
 
9780385523899: Buyology: Truth and Lies About Why We Buy

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Publisher:

New research shows how we really make buying decisions

From the Back Cover:

Why did most people who took the 'Pepsi challenge' say they preferred Pepsi but then carried on buying Coca-Cola?
Why do the majority of anti-smoking campaigns inadvertently encourage people to smoke?
Why does the scent of melons help sell electronic products?

If you're bewildered by these questions, then Buy-ology will make everything clear. Written by one of the world's top branding gurus, and drawing on state-of-the-art research, it shows why we don't always buy things for the reasons we think we do.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Lindstrom, Martin
Editore: Broadway Business 2/2/2010 (2010)
ISBN 10: 0385523890 ISBN 13: 9780385523899
Nuovi Paperback or Softback Quantità: 3
Da
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Broadway Business 2/2/2010, 2010. Paperback or Softback. Condizione libro: New. Buyology: Truth and Lies about Why We Buy. Book. Codice libro della libreria BBS-9780385523899

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 8,16
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

2.

Martin Lindstrom
ISBN 10: 0385523890 ISBN 13: 9780385523899
Nuovi Quantità: 1
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97803855238990000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 9,07
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

3.

Lindstrom, Martin
Editore: Crown Business
ISBN 10: 0385523890 ISBN 13: 9780385523899
Nuovi PAPERBACK Quantità: 1
Da
Green Street Books
(San Mateo, CA, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Crown Business. PAPERBACK. Condizione libro: New. 0385523890 May have light shelf wear, unread, new. Please view our store policies for all shipping and condition grades, thank you. Codice libro della libreria 069689

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 6,02
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,35
In U.S.A.
Destinazione, tempi e costi

4.

Martin Lindstrom
Editore: Bantam Doubleday Dell Publishing Group Inc, United States (2010)
ISBN 10: 0385523890 ISBN 13: 9780385523899
Nuovi Paperback Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Bantam Doubleday Dell Publishing Group Inc, United States, 2010. Paperback. Condizione libro: New. Reprint. Language: English . Brand New Book. How much do we know about why we buy? What truly influences our decisions in today s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we re barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine s most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us - from bars to highway billboards to supermarket shelves? Can -Cool- brands, like iPods, trigger our mating instincts? Can other senses - smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals - like drinking a Corona with a lime - to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today s consumer that will captivate anyone who s been seduced - or turned off - by marketers relentless attempts to win our loyalty, our money, and our minds. Codice libro della libreria ABZ9780385523899

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 10,14
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Martin Lindstrom
Editore: Bantam Doubleday Dell Publishing Group Inc, United States (2010)
ISBN 10: 0385523890 ISBN 13: 9780385523899
Nuovi Paperback Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Bantam Doubleday Dell Publishing Group Inc, United States, 2010. Paperback. Condizione libro: New. Reprint. Language: English . Brand New Book. How much do we know about why we buy? What truly influences our decisions in today s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we re barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine s most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us - from bars to highway billboards to supermarket shelves? Can Cool brands, like iPods, trigger our mating instincts? Can other senses - smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals - like drinking a Corona with a lime - to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today s consumer that will captivate anyone who s been seduced - or turned off - by marketers relentless attempts to win our loyalty, our money, and our minds. Codice libro della libreria ABZ9780385523899

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 10,19
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

6.

Lindstrom, Martin
ISBN 10: 0385523890 ISBN 13: 9780385523899
Nuovi Quantità: > 20
Da
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro 2010. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VR-9780385523899

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 7,14
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,34
In U.S.A.
Destinazione, tempi e costi

7.

Lindstrom, Martin
ISBN 10: 0385523890 ISBN 13: 9780385523899
Nuovi Quantità: 6
Da
Pbshop
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro 2010. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780385523899

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 7,48
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,34
In U.S.A.
Destinazione, tempi e costi

8.

Lindstrom, Martin
Editore: Crown Business (2010)
ISBN 10: 0385523890 ISBN 13: 9780385523899
Nuovi Paperback Quantità: 1
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Crown Business, 2010. Paperback. Condizione libro: New. Never used!. Codice libro della libreria 0385523890

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 9,18
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 1,67
In U.S.A.
Destinazione, tempi e costi

9.

LINDSTROM, MARTIN
Editore: Penguin Random House
ISBN 10: 0385523890 ISBN 13: 9780385523899
Nuovi Quantità: > 20
Da
INDOO
(Avenel, NJ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Penguin Random House. Condizione libro: New. Brand New. Codice libro della libreria 0385523890

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 8,02
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,93
In U.S.A.
Destinazione, tempi e costi

10.

Lindstrom, Martin
Editore: Crown Business
ISBN 10: 0385523890 ISBN 13: 9780385523899
Nuovi PAPERBACK Quantità: > 20
Da
Mediaoutlet12345
(Springfield, VA, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Crown Business. PAPERBACK. Condizione libro: New. 0385523890 *BRAND NEW* Ships Same Day or Next!. Codice libro della libreria SWATI2132140988

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 9,92
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,34
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro