Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles

Valutazione media 3,29
( su 143 valutazioni fornite da GoodReads )
 
9780387769998: Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles

This entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book's title to why so many prices end with "9" (as in $2.99 or $179). Along the way, the author explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. He also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally friendly fuels have starved millions of people around the world and given rise to the deforestation of rainforests in Malaysia and Indonesia.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

From the reviews:

"The author, Richard McKenzie, does a popping-good job showing readers why they should buy his book. … since his book is about hidden truths in marketing and he demonstrates the popcorn truth so well, you definitely get a feel … to buy this book." (Beneath the Cover, June, 2008)

"Richard McKenzie takes the reader through the conundrums of pricing --why are there after-Christmas sales, why do new cars instantly lose so much value … and how does subsidized university housing burden the university in unforeseen ways. And, of course, why popcorn costs so much at the movies. Fun but also illuminating on the power of markets to value your time and the products and services you purchase. Why Popcorn Costs So Much At the Movies, And Other Pricing Puzzles makes pricing theory interesting!" (Hugh Hewitt, June, 2008)

"Richard McKenzie’s book, Why Popcorn Costs So Much at the Movies, and other pricing puzzles, is out. … It looks like a good microeconomics primer to me – a nice mix of thoughtful price theory and contemporary examples." (The Undercover Economist, June, 2008)

"In this book, McKenzie covers an eclectic range of topics, looking at strange pricing phenomena and their consequences. … this will be an interesting read." (Andy Ridgway, BBC Focus, Summer, 2008)

"The first place/time I heard of this book was on the EconTalk podcast … . Dr. Tyler Cowen recommends the book as well. … provides a solid grounding on the ‘why’ of prices. Why are they so important, why must we get them ‘right?’ … The treatment of ‘free’ items such as ink-jet printers was excellent, and possibly worth the price of the book itself. … In short, a solid book that I enjoyed more than I expected to." (Amateur Economist, August, 2008)

"This is an interesting book and a good read. The level is not technical and is similar to some of the recent crop of popular economics writings … . What differentiates this book is its ideology: markets and people are rational." (Huw Dixon, Times Higher Education, July, 2008)

"McKenzie uses clear economic reasoning to explain many aspects of pricing that are otherwise puzzling. He even uses reasoning about prices to show that the federal government’s rules for getting on airplanes have caused more deaths than the terrorists … . … He uses economics to analyze the issues deeply and presents a more balanced view of the incentives and motivations of sellers. … McKenzie’s Popcorn is a welcome antidote to Freakonomics." (David R. Henderson, Regulation, Vol. 31 (3), Fall, 2008)

"In his most recent book, entitled `Why Popcorn Cost So Much at the Movies, and Other Pricing Puzzles,' ... Richard McKenzie explains this conundrum as well as other pricing mysteries. ... Overall I enjoyed this book ... . Mckenzie's writing style graciously makes this book effortless to read and comprehend. ... I would recommend this book to anyone seeking to gain a greater understanding of how basic economics principals can accurately explain pricing enigmas in our everyday lives." (Keegan Hall's Infamous Blog, December, 2008)

"The book Why Popcorn Costs So Much at the Movies is an academic book wrapped in a populist title. It provides insight into a variety of pricing mysteries … . it is useful for anyone involved in pricing a product. … The book touches upon social issues and the unintended consequences of pricing. … With a variety of topics, it has something for students and professionals … . " (The Viodi View, January, 2009)

"Written by an economist for smart people, Popcorns unpacks pricing puzzles taken from real life, from the age-old debate over ending a price in a 9 to charging $10 for a bucket of movie theater popcorn. … To an entrepreneur facing the mystery of setting prices, this book contains a wealth of important ideas." (Inc, January, 2009)

"Pricing makes the economic go’ round. … Professor McKenzie does a good job of tackling this complexity head on, and anyone whose job is remotely connected to pricing will benefit from reading this book. Consumers who are curious about the prices they pay … and how they got that way are likely to enjoy this book as well. … McKenzie’s writing is engaging and readable. … this is a must read book for anyone who deals with pricing." (The Customer Knowledge Advantage, May, 2009)

"Of all the good books I’ve read recently, the best so far is probably Why Popcorn Costs So Much at the Movies and Other Pricing Puzzles by Richard McKenzie. … The book looks at a large number of pricing puzzles and … provide rational explanations for why they might be the case. … McKenzie … illustrate the possible ways to resolve these puzzles. … I recommend this book to anyone and everyone who is … interested in understanding economics as the science of making decisions." (Diversified Interests, July, 2009)

“This book illustrates pricing puzzles … and provides alternative reasoning based on sources in either rational (e. g. opportunity cost, experience/network goods, market/information uniformity, sales prediction) or non-rational (e. g. regulation, politics, psychology) economics. Presented as a sequence of puzzles and discussions/answers, this is a thought provoking book. I highly recommend.” (Raresaint, March, 2010)

Recensione:

“Richard McKenzie's latest book “Why Popcorn Costs So Much at the Movies... and Other Pricing Puzzles” (Springer, 2008) is an absolute whiz to read and learn from, like his 1975 tour de force “The New World of Economics”… I write to thank you for your most recent book which I have read and am rereading. It is wonderful. I use that term not because I am bereft of more formal and high sounding adjectives but because it is, for me at least, accurate.” 28 August 2008 (Brent Wheeler, Brent Wheeler Limited)

“I read about . . . your new book ‘Why Popcorn Costs So Much at the Movies’, which is excellent, by the way--much better than a lot of the other new econ books out there trying to explain everything.” 4 September 2008 (Mark Skousen, Benjamin Franklin Chair of Management, Grantham University, Author of ‘The Big Three in Economics: Adam Smith, Karl Marx, and John Maynard Keynes’)

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

MCKENZIE RICHARD B.
ISBN 10: 0387769994 ISBN 13: 9780387769998
Nuovi Quantità: 10
Da
BooksForStudent
(West Bloomfield, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Brand New Book In Mint Condition. Shipping With Trackable Method. No APO/FPO Addresses Please. Codice libro della libreria 9780387769998NHS

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 19,04
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

2.

Richard B. McKenzie
Editore: Copernicus (2008)
ISBN 10: 0387769994 ISBN 13: 9780387769998
Nuovi Rilegato Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Copernicus, 2008. Hardcover. Condizione libro: New. book. Codice libro della libreria 0387769994

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 19,05
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

3.

Mckenzie Richard B.
ISBN 10: 0387769994 ISBN 13: 9780387769998
Nuovi Quantità: 5
Da
Bookshub
(Karol Bagh, India)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. New. US edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Codice libro della libreria ABE-BOOK-31935

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 19,33
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: India a: U.S.A.
Destinazione, tempi e costi

4.

Mckenzie Richard B.
ISBN 10: 0387769994 ISBN 13: 9780387769998
Nuovi Quantità: 5
Da
firstbookstore
(New Delhi, India)
Valutazione libreria
[?]

Descrizione libro Condizione libro: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Codice libro della libreria AIND-73155

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 19,53
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: India a: U.S.A.
Destinazione, tempi e costi

5.

Mckenzie Richard B.
ISBN 10: 0387769994 ISBN 13: 9780387769998
Nuovi Quantità: 5
Da
EBOOKSTORE2010
(New Delhi, ND, India)
Valutazione libreria
[?]

Descrizione libro Condizione libro: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Codice libro della libreria SHUB31935

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 19,72
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: India a: U.S.A.
Destinazione, tempi e costi

6.

Mckenzie Richard B.
ISBN 10: 0387769994 ISBN 13: 9780387769998
Nuovi Quantità: 5
Da
Bookshub
(Karol Bagh, India)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. New. US edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Codice libro della libreria ABE-FEB-31935

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 19,77
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: India a: U.S.A.
Destinazione, tempi e costi

7.

Richard B. McKenzie
Editore: Springer (2008)
ISBN 10: 0387769994 ISBN 13: 9780387769998
Nuovi Rilegato Quantità: 1
Print on Demand
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Springer, 2008. Hardcover. Condizione libro: New. 2008. This item is printed on demand. Codice libro della libreria DADAX0387769994

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 16,39
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,69
In U.S.A.
Destinazione, tempi e costi

8.

Richard B. McKenzie
Editore: Springer-Verlag New York Inc. (2008)
ISBN 10: 0387769994 ISBN 13: 9780387769998
Nuovi Quantità: > 20
Print on Demand
Da
PBShop
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Springer-Verlag New York Inc., 2008. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IP-9780387769998

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 16,45
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,69
In U.S.A.
Destinazione, tempi e costi

9.

Mckenzie Richard B.
ISBN 10: 0387769994 ISBN 13: 9780387769998
Nuovi Quantità: 5
Da
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Codice libro della libreria AUSBNEW-73155

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 21,68
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

10.

Mckenzie Richard B.
ISBN 10: 0387769994 ISBN 13: 9780387769998
Nuovi Quantità: 5
Da
Basi6 International
(Irving, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: Brand New. New, US edition. Excellent Customer Service. Codice libro della libreria ABEUSA-31935

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 21,70
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro