Book Business: Publishing Past, Present, and Future

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9780393322347: Book Business: Publishing Past, Present, and Future

"An irresistible book about Grub Street, authorship and the literary marketplace."―Washington Post Book World 

Jason Epstein has led arguably the most creative career in book publishing during the past half-century. He founded Anchor Books and launched the quality paperback revolution, cofounded the New York Review of Books, and created of the Library of America, the prestigious publisher of American classics, and The Reader's Catalog, the precursor of online bookselling. In this short book he discusses the severe crisis facing the book business today―a crisis that affects writers and readers as well as publishers―and looks ahead to the radically transformed industry that will revolutionize the idea of the book as profoundly as the introduction of movable type did five centuries ago.

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Review:

As editor-publisher to some of the 20th-century's greatest writers (Edmund Wilson, Vladimir Nabokov, Jane Jacobs) as well as the virtual inventor of the trade paperback (meaning the "quality" type, as opposed to the drugstore mass-market), Jason Epstein is one of those rare publishing-world types who is as invested in the editorial creation of a good book as in its marketing and sales. It is that dual perspective that has guided his half-century-long publishing career and that makes this compact yet expansive professional memoir such a lively, illuminating read for anyone curious how current trade publishing--basically popular general-interest fiction and nonfiction--became obsessed with a narrow pool of quickie bestsellers to the neglect of the far greater mass of slow-burners (known in the biz as "midlist") or of the perennial sellers from years past ("backlist"). But, Epstein follows up with great enthusiasm, the time is not long before the book biz will morph into a new cyberversion of the quirky, intimate "cottage industry" that it was in its precorporate era.

It was in that era that Epstein came of age as a publisher, first at Doubleday in the 1950s, where he founded the successful Anchor Books, the first line of high-quality paperback reissues of classics. The four succeeding decades he spent at Random House, which in that time grew from a family-type shop into one of the largest and most profitable trade publishing houses in the U.S. (currently owned by the German media titan Bertelsmann). Epstein's chronicle of New York publishing jumps around nimbly in time--at one point, all the way back to the 19th century--but it is in recounting the heady, culturally efflorescent postwar years that he waxes most tender, regaling us with vignettes of Ralph Ellison, Mary McCarthy, John O'Hara, Frank O'Hara, W.H. Auden, Chester Kallman, and John Ashbery. Throughout, his entrepreneurial spirit in the service of good books is evident--first in the founding (along with, among others, his wife Barbara) of the still-extant New York Review of Books, then in the thorny 30-year process of publishing the classics imprint Library of America, and in the launching of The Reader's Catalog, a mail-order service from which customers could choose from what nearly every book on the planet in print--and which deservedly has been called the hard-copy precursor to the very site you're browsing right now.

Like The Business of Books, the recent memoir from former Pantheon Books head Andre Schiffrin (Epstein's longtime colleague within Random House), Epstein's book decries the extent to which superstores like Barnes & Noble have forced the high-stakes (and seldom fruitful) corporatization of book publishing. But Epstein prefers to look past the current situation to an imminent day when writers will sell directly to readers over the Internet, a format that will still demand the services of editors, publicists, and marketers but will cut out the costly middlemen of publishing companies, distributors, and superstores (though not small booksellers, he assures us, which nurture bonds among booklovers that even the Web can't sever). Yes, there's money to be made in trade books, Epstein asserts, but not necessarily overnight. And in this brisk, affable, and forward-looking volume, Epstein's own broad-ranging experience in the book biz seems to bear out his recurring theme: do it for love, not money, and the money (if not necessarily the millions) will eventually follow. --Timothy Murphy

About the Author:

Jason Epstein, former editorial director of Random House, was the first recipient of the National Book Award for Distinguished Service to American Letters.

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Jason Epstein
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ISBN 10: 0393322343 ISBN 13: 9780393322347
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Descrizione libro WW Norton Co, United States, 2002. Paperback. Condizione libro: New. Reprint. Language: English . Brand New Book ***** Print on Demand *****. Jason Epstein has led arguably the most creative career in book publishing during the past half-century. He founded Anchor Books and launched the quality paperback revolution, cofounded the New York Review of Books, and created of the Library of America, the prestigious publisher of American classics, and The Reader s Catalog, the precursor of online bookselling. In this short book he discusses the severe crisis facing the book business today-a crisis that affects writers and readers as well as publishers-and looks ahead to the radically transformed industry that will revolutionize the idea of the book as profoundly as the introduction of movable type did five centuries ago. Codice libro della libreria AAV9780393322347

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Jason Epstein
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Descrizione libro WW Norton Co, United States, 2002. Paperback. Condizione libro: New. Reprint. Language: English . Brand New Book ***** Print on Demand *****.Jason Epstein has led arguably the most creative career in book publishing during the past half-century. He founded Anchor Books and launched the quality paperback revolution, cofounded the New York Review of Books, and created of the Library of America, the prestigious publisher of American classics, and The Reader s Catalog, the precursor of online bookselling. In this short book he discusses the severe crisis facing the book business today-a crisis that affects writers and readers as well as publishers-and looks ahead to the radically transformed industry that will revolutionize the idea of the book as profoundly as the introduction of movable type did five centuries ago. Codice libro della libreria AAV9780393322347

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Descrizione libro W. W. Norton & Company. Paperback. Condizione libro: New. Paperback. 208 pages. An irresistible book about Grub Street, authorship and the literary marketplace. Washington Post Book WorldJason Epstein has led arguably the most creative career in book publishing during the past half-century. He founded Anchor Books and launched the quality paperback revolution, cofounded the New York Review of Books, and created of the Library of America, the prestigious publisher of American classics, and The Readers Catalog, the precursor of online bookselling. In this short book he discusses the severe crisis facing the book business todaya crisis that affects writers and readers as well as publishersand looks ahead to the radically transformed industry that will revolutionize the idea of the book as profoundly as the introduction of movable type did five centuries ago. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780393322347

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Descrizione libro W. W. Norton & Company, 2002. Paperback. Condizione libro: New. Codice libro della libreria INGM9780393322347

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Descrizione libro W. W. Norton & Company, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0393322343

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Descrizione libro W. W. Norton & Company, 2002. Paperback. Condizione libro: New. book. Codice libro della libreria 0393322343

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