The Creative Business Guide to Running a Graphic Design Business - Brossura

Foote, Cameron S.

Brossura

ISBN 10: 0393731499 ISBN 13: 9780393731491

Casa editrice: W W Norton & Co Inc, 2004

Riassunto

Graphic design is a unique business, requiring its own distinct management style and operations agenda in order to run efficiently and maximize profitability. This is the first comprehensive business manual for graphic design firms of all sizes, providing specialized tips tailored to the specific goals and needs of design companies. Divided into four sections that treat the cornerstone concerns of every successful business--organization, marketing, personnel, and operations--the book details how each of these areas functions in the design world, and what firm principals and managers can do to optimize their efficacy. The appendices include sample business forms and documents to help put the information into practice.

Su questo libro

Product Description:

Book by Foote Cameron S

Su questa edizione

• Editore: W W Norton & Co Inc
• Data di pubblicazione: 2004
• ISBN 10: 0393731499
• ISBN 13: 9780393731491
• Rilegatura: Copertina flessibile
• Numero di pagine: 496