Corporate Architecture: Building a Brand: Fashion, Banking, Telecommunications, Automotive - Rilegato

Rilegato

ISBN 10: 039373305X ISBN 13: 9780393733051

Casa editrice: W W Norton & Co Inc, 2009

Riassunto

In the fiercely competitive corporate world, brands are obliged to search for sophisticated marketing strategies in order to outshine their competitors and rise above the rest. The implementation of architecture as a marketing tool in order to "build" a corporate image is a phenomenon that in the twenty-first century has produced exceptional buildings designed by world-famous architects to elevate the status of prestigious firms through their association with iconic structures. Corporate Architecture offers an in-depth analysis of this growing trend, exploring not only the buildings themselves but also the history of each firm and its relation to evolving design concepts.

Drawn from around the world, the projects documented in these pages in brilliant color photographs and in architects' sketches, plans, and sections, are:

• Fashion: Prada . Christian Dior . Tod's . Chanel . Louis Vuitton . Uniqlo . Mikimoto . Herchcovitch . Gucci
• Banking: Borkener Volksbank . Interbank . Caja de Granada . ING . Nord/LB . FIH . Sampension A/S . VP Bank . ABN Amro . MUFG . J. Van Breda . KfW
• Telecommunications: Telefónica . Nortel . T-Mobile . Dogan Media Group . KPN . Vodafone . Google
• Automotive: Bugatti . Mercedes Benz . Renault . Toyota . Ferrari . Volkswagen . Citroën . BMW . Mini

Su questo libro

Informazioni sull?autore

Alejandro Bahamon, Ana Canizares and Antonio Corcuera live in Barcelona.

Dettagli dell'edizione

• Editore: W W Norton & Co Inc
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 039373305X
• ISBN 13: 9780393733051
• Rilegatura: Copertina rigida
• Numero di pagine: 503
• Redattore: Bahamon Alejandro, Canizares Ana, Corcuera Antonio
• Contatto del produttore: non disponibile
• Persona responsabile: Nachyta Pederzini; 0039 0516047011; n.pederzini@terminaldistribuzione.com; ; Via Bruno Buozzi, 24/26,; Granarolo dell'Emilia BO,; 40057; Italia