Ogilvy on Advertising - Brossura

Ogilvy, David

Brossura

ISBN 10: 039472903X ISBN 13: 9780394729039

Casa editrice: Vintage Books, 1985

Riassunto

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

· How to get a job in advertising
· How to choose an agency for your product
· The secrets behind advertising that works
· How to write successful copy—and get people to read it
· Eighteen miracles of research
· What advertising can do for charities

And much, much more.

Su questo libro

L'autore:

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

Product Description:

Book by Multimedia Books Limited David Ogilvy

Su questa edizione

• Editore: Vintage Books
• Data di pubblicazione: 1985
• ISBN 10: 039472903X
• ISBN 13: 9780394729039
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 224