Jerry Kaplan had a dream: he would redefine the known universe (and get very rich) by creating a new kind of computer. All he needed was sixty million dollars, a few hundred employees, a maniacal belief in his ability to win the Silicon Valley startup game. Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for his revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates and John Sculley. And no one -- including Kaplan himself -- is spared his sharp wit and o
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The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!From Publishers Weekly:
Kaplan founded GO Corp. in 1987 to develop a pen-based portable computer. He lost control of the company to an investor group that included AT&T in late 1993 after spending nearly $75 million in a failed effort to create a marketable product, and GO's successor company was closed down by AT&T in July 1994. What separates Kaplan's tale from other start-up stories is the insight he provides about dealing with two of America's largest computer companies?IBM and Microsoft. Kaplan negotiated with layers of IBM bureaucracy to get the company to invest tens of millions of dollars in GO, and yet with the downsizing that rocked IBM, Kaplan doubted whether anyone remaining at IBM knew or cared about its GO involvement. GO's relationship with Microsoft evolved from a potential partnership to a fierce competition. As the two companies became more competitive, the pressure Microsoft exerted on the industry to support its own pen-based efforts over those of GO makes one think that federal judge Stanley Sporkin is right in trying to reopen the antitrust investigation of the software powerhouse. Readers interested in entrepreneurial adventurism will find Kaplan's tale entertaining, but the book will appeal most to those familiar with the computer industry.
Copyright 1995 Reed Business Information, Inc.
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Descrizione libro Houghton Mifflin, 1995. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0395711339
Descrizione libro Houghton Mifflin, 1995. Hardcover. Condizione libro: New. Codice libro della libreria P110395711339
Descrizione libro Houghton Mifflin. Hardcover. Condizione libro: New. 0395711339 New Condition. Codice libro della libreria NEW6.1134996