There is currently great interest in evaluation and accountability in the health services. Health planners, economists, managers and administrators need to be more aware of consumer needs and of providing value for money. This book both reviews current knowledge on this subject and provides practical guidance on how to implement a market research programme in health care. Part I discusses the use of market research in health care and outlines the conceptual frameworks used, including organization and decision-making. Part II describes methods developed by the authors in South Birmingham, including data processing. Part III show how results of surveys can be used by management while Part IV sets out a framework for developing market research within the health authority. Written for academics and managers concerned with health services, the book shows how the National Health Service can effectively focus much more on health promotion and prevention, instead of being purely illness-related.
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Descrizione libro Routledge, 1988. Hardcover. Condizione libro: New. book. Codice libro della libreria 0412328003