Museum Management - Brossura

Moore, Kevin

Brossura

ISBN 10: 0415112796 ISBN 13: 9780415112796

Casa editrice: Routledge, 1994

Riassunto

This invaluable introduction to key issues, controversies and debates collects essential writings by some of the leading authors in the field, and examines museum management in a world dominated by new and exciting heritage and leisure attractions.

Su questo libro

Product Description:

Museums and galleries in the 1990s face unprecedented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors, market their "product" and generate their own income and sponsorship. Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium. This text addresses: strategic management issues such as policy formulation; corporate planning; performance measurement; human resource management; financial management; and marketing. This volume acts as an introduction to the key issues, controversies and debates in the subject and should be useful reading for all students, museum managers and staff who need to keep up to date with developments in the field.

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 1994
• ISBN 10: 0415112796
• ISBN 13: 9780415112796
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 312