This edited collection applies the network approach to the analysis of business relationships in a global context. Drawing on a number of international case studies, a "network approach" is developed, giving rise to theoretical and practical managerial insights and a different way of conceptualizing companies within markets. New angles emerge on traditional problems of business management, with some novel implications which should challenge established ways to analyze business markets. Previous publications by these authors include, "Corporate Technological Behaviour", "Professional Purchasing" and "Managing Innovation Within Networks".
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Descrizione libro Cengage Learning EMEA, 1994. Condizione libro: Good. illustrated edition. N/A. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP68632988
Descrizione libro Routledge & Kegan Paul London, 1995. 418 S. Cover very slightly damaged. Guter Zustand/ Good Ex-Library. With figures and tables. Isolated penciled marginalia. Sprache: Englisch Gewicht in Gramm: 100 Hardcover/ Pappband fest gebunden. Codice libro della libreria 412577