Articoli correlati a The Language of Advertising: Written Texts
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.
Product Description:
Book by Goddard Angela
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreRoutledge
- Data di pubblicazione1998
- ISBN 10 0415145988
- ISBN 13 9780415145985
- RilegaturaCopertina flessibile
- Numero edizione2
- Numero di pagine144
- Valutazione libreria
Compra usato
Condizioni: buonoThe book has been read but remains... Scopri di più su questo articolo
EUR 0,93
Spese di spedizione:
EUR 5,60
Da: Regno Unito a: U.S.A.
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The Language of Advertising: Written Texts (Intertext)
Editore:
Routledge
(1998)
ISBN 10: 0415145988
ISBN 13: 9780415145985
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Paperback
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Descrizione libro Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR002153123
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The Language of Advertising: Written Texts (Intertext)
Editore:
Routledge
(1998)
ISBN 10: 0415145988
ISBN 13: 9780415145985
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Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001303398
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The Language of Advertising: Written Texts (Intertext)
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Descrizione libro Paperback. Condizione: Very Good. The Language of Advertising: Written Texts (Intertext) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780415145985
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Foto dell'editore
The Language of Advertising: Written Texts (Intertext)
Editore:
Routledge
(1998)
ISBN 10: 0415145988
ISBN 13: 9780415145985
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Codice articolo CHL2246475
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Foto dell'editore
The Language of Advertising: Written Texts (Intertext)
Editore:
Routledge
(1998)
ISBN 10: 0415145988
ISBN 13: 9780415145985
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Codice articolo CHL4533114
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The Language of Advertising: Written Texts (Intertext)
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Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780415145985
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EUR 3,19
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The Language of Advertising: Written Texts (Intertext)
Editore:
Routledge
(1998)
ISBN 10: 0415145988
ISBN 13: 9780415145985
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paperback
Quantità: 1
Da:
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Descrizione libro paperback. Condizione: Good. Ex-library book, usual marking. Clean copy in good condition. Quick dispatch from UK seller. Codice articolo mon0000415600
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