Business Communication - Brossura

Hartley, Peter; Bruckmann, Clive

Brossura

ISBN 10: 0415195500 ISBN 13: 9780415195508

Casa editrice: Routledge, 2001

Riassunto

This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are:

• interpersonal communication, including the use and analysis of nonverbal communication
• group communication, including practical techniques to support discussion and meetings
• written presentation, including the full range of paper and electronic documents
• oral presentation, including the use of electronic media
• corporate communication, including strategies and media.

The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations.

This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.

Su questo libro

Contenuti:

Part I - Communication Fundamentals: Introduction 1. Analysing Communication 2. What Communications Code Means? 3. Intercultural Communication Part II - Communication and Organizations in Context: Introduction 4. Organizational Structures and Communication 5. Organizational Cultures and Communication 6. Communications Technology in Organizations Part III - Written Communication in Organizations: Introduction 7. Business Writing: Fundamentals 8. Organizing and Structuring Information 9. Effective Design and Visual Aids 10. Business Documents 1: Short Texts 11. Business Documents 2: Reports Part IV - Interpersonal Communication in Organizations: Introduction 12. Effective Interpersonal Communication: Defining Interpersonal Skills 13. Interpersonal Skills in Action: Communicating Face-to-Face 14. Delivering Presentations 15. Effective Teams: Communication and Organization 16. Planning and Running Meetings Part V - Communication and Change in Organizations: Introduction 17. How Organizational Change is Happening 18. Electronic Messages 19. Making the Most of Communication: Planning and Strategies.

Product Description:

Book by Hartley Peter Bruckmann Clive

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2001
• ISBN 10: 0415195500
• ISBN 13: 9780415195508
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 400