An Introduction to Political Communication: Volume 1 - Brossura

McNair, Brian

Brossura

ISBN 10: 0415199220 ISBN 13: 9780415199223

Casa editrice: Routledge, 1999

Riassunto

An Introduction to Political Communication critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. In this accessible textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organisations at all levels, from grassroot campaigning through to governments and international bodies. This new edition is revised and updated and draws on a range of contemporary examples to show how politicians and political groups communicate: from the rise of new Labour under Tony Blair and the failure of the Conservative general election strategy in 1997 the scandals surrounding the Clinton presidency and the perceived dumbing down of American media the Good Friday peace agreement in Northern Ireland and the shift in tactics by para-military organisations the liberalising power of the Internet and concerns about threats to the standards of democracy.

Su questo libro

Product Description

235p Paperback, this is a new copy without any traces of use

Dettagli dell?edizione

• Editore: Routledge
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0415199220
• ISBN 13: 9780415199223
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 256
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania