Ford and the Global Strategies of Multinationals: The North American Auto Industry - Rilegato

Studer Noguez, Maria Isabel

Rilegato

ISBN 10: 0415205794 ISBN 13: 9780415205795

Casa editrice: Routledge, 2001

Riassunto

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.

Su questo libro

Contenuti:

1. Introduction
2. Ford Motor Company's Multi-Domestic Strategy
3. Ford of Canada: Confluence of Interest in a Liberal Approach to Automotive Development
4. Ford of Mexico: Confronting a Nationalistic Approach to Industrialization
5. The 1970s: An Era of Structural Constraints and Narrowed Strategic Options
6. Ford's Survival Strategy
7. Ford's Global Strategy
8. Successful Bargaining in a Situation of Increasing Interdependence
9. Export Dynamism: Reconciling the Mexican and the US Big Three's Interests
10. A North American System of Production
11. Conclusion

Product Description:

This text is an analysis of how the global strategies of Multi-National Enterprises (MNEs) affect the power relationship between MNEs and states in the context of increasing trans-national economic integration. It features an in-depth study of the Ford motor company and case studies of the Mexican and Canadian motor industries.

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2001
• ISBN 10: 0415205794
• ISBN 13: 9780415205795
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 380