Articoli correlati a Retail Product Management: Buying and Merchandising

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9780415216067: Retail Product Management: Buying and Merchandising
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Retail Product Management provides the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range. It is an important text for anyone studying retail management or buying and merchandising as part of a degree course. Challenging, yet approachable to students, it links academic theory to the buying and merchandising roles within retail organisations, and current operational practice. It covers all retail operations which revolve around the procurement of products, including:
*stock level management
*allocation of outlet space for products
*store design
*mail order shopping
*digital TV shopping.
Retail Product Management also offers learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international and multi-sector case-studies from companies and brands including Boots the Chemist plc, Marks and Spencer, Reebok, Benetton, Unichem, The Body Shop and Levis.

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Recensione:
'It is [the] consistently practical approach that renders this book such a distinctive and valuable one. It is the logic of its presentation that renders it such a readable one.' - Journal of Retailing and Consumer Services
Contenuti:
1. An Introduction to Product Management in the Retail Business; Case-Studies: Boots the Chemist plc and Holmbridge Post Office 2. The Decision Makers in Retail Product Management; Case-Studies: AMC/AMS AIS 3. Category Management 4. Selecting Products; Case-Study: Boots the Chemist 5. Sources of Supply; Case-Studies: Marks and Spencer and Dewhirst, Grattans and Reebok 6. Product Quantity Decisions; Case-Study: Benetton QR System 7. Product Range Management; Exercises 8. Profitable Product Management; Exercises 9. Allocating Space to Products; Case-Study: Unichem 10. Visual Merchandising; Case-Studies: Morrisons, Vie 11. Store Design; Case-Studies: Body shop, Bhs, Levis and Olympic Shop 12. Product Management in Non-Store Retailing; Case-Studies: Grattans Mail Order, Marks and Spencer Home Shopping 13. International Dimensions to Retail Product Management 14. Retailing Innovations; Case Studies: Asda; Digital TV Shopping.

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  • EditoreRoutledge
  • Data di pubblicazione2001
  • ISBN 10 0415216060
  • ISBN 13 9780415216067
  • RilegaturaCopertina flessibile
  • Numero edizione1
  • Numero di pagine272
  • Valutazione libreria

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Altre edizioni note dello stesso titolo

9780415577588: Retail Product Management: Buying and merchandising

Edizione in evidenza

ISBN 10:  ISBN 13:  9780415577588
Casa editrice: Routledge, 2014
Brossura

  • 9780415577571: Retail Product Management: Buying and merchandising

    Routledge, 2014
    Rilegato

  • 9780415216050: Retail Product Management: Buying and Merchandising

    Routledge, 2001
    Rilegato

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Retail Product Management: Buying and Merchandising Varley, Rosemary
Editore: Routledge (2001)
ISBN 10: 0415216060 ISBN 13: 9780415216067
Nuovo Brossura Quantità: 1
Da:
Aragon Books Canada
(OTTAWA, ON, Canada)
Valutazione libreria

Descrizione libro Condizione: New. Codice articolo QCU--0171

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Spese di spedizione: EUR 21,27
Da: Canada a: U.S.A.
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