The Discourse of Advertising - Brossura

Cook, Guy

Brossura

ISBN 10: 0415234557 ISBN 13: 9780415234559

Casa editrice: Routledge, 2001

Riassunto

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

Su questo libro

Product Description:

Book by Cook Guy

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2001
• ISBN 10: 0415234557
• ISBN 13: 9780415234559
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 272