The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training.
Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines.
The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling.
The Fashion Handbook includes:
A must for all students of the fashion world.
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Tim Jackson is a Principal Lecturer at The London College of Fashion specialising in fashion marketing and luxury. He has produced a number of publications relating to these topics including Mastering Fashion Buying and Merchandising Management. Following a career in the fashion industry, he regularly commentates on fashion business issues across various broadcast media. He was awarded ‘Best Journalist’ by the European Luxury Marketing Council in association with The Wall Street Journalat the Luxuria 2010 awards.
David Shaw currently works as both a freelance buying and marketing consultant and as an academic at The London College of Fashion, having worked for 20 years in the fashion industry for companies such as Top Shop, Dorothy Perkins, Principles, Burtons, Debenhams, Dolcis and Bertie. He is the co-author of Mastering Fashion Buying and Merchandising Management.Review:
' At last a serious book about the fashion industry! A must for fashion departments, marketing and business schools and careers advisers alike.' - UC Magazine
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Descrizione libro Routledge, 2006. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria F9-9780415255790
Descrizione libro Routledge, 2017. Hardback. Condizione libro: NEW. 9780415255790 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE0222456
Descrizione libro Routledge. Condizione libro: BRAND NEW. BRAND NEW Hardcover - 240pp - This title is now printed on demand - please allow 2-3 weeks added time for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 1970535
Descrizione libro Routledge, 2006. Hardcover. Condizione libro: Brand New. 1st edition. 224 pages. 9.00x6.25x0.75 inches. In Stock. Codice libro della libreria __0415255791
Descrizione libro Routledge, 2006. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0415255791