Dalla quarta di copertina:
The Media Student's Book is a comprehensive introduction for students of media studies. Thoroughly revised and updated in response to feedback from lecturers using the second edition, the third edition focuses on the higher education syllabus more than ever before. It covers all the key topics encountered at undergraduate level and provides a detailed and clear guide to concepts and debates.
The third edition can be used by lecturers as a flexible teaching resource and by students to aid independent study. Features include:
*'Think points' and discussion points to get students really engaging with the topics
*lists of useful web sites, resource centres and suggestions for further reading to encourage additional study
*follow-up activities and essay questions which can be used to set tutorial work
*marginal terms, definitions and cross references to provide clear explanations of key concepts and complex theories
*case studies throughout taken from advertising, films, radio, television, newspapers, magazines, photography and the Internet to ensure students are exposed to a rich range of media forms
*a glossary of key terms for quick reference and revision
Contenuti:
Part 1: Key Concepts: Meaning and Media Case Study: Analysing Images, Narratives Case Study: Psycho and News Narratives Genres and other classifications Case Study: Buffy the Vampire Slayer Case Study: Silence of the Lambs Case Study: Relating 'September 11th' to Action-entertainment, Questions of Representation Case study: Stardom and Celebrity, Ideologies and Power Case Study: News Audiences Case study: Selling Audiences Institutions Case Study: Television as Industry and Institution, Industries Case study: The Music Industry, Technology and Synergy Part 2: Media Practices: Research Production Organisation Production Techniques Distribution, Promotion and Selling Advertising Space Case Studies: Film Distribution in the UK; A local Media Market The British Film Industry Advertising and Branding Case study: The ASA and Debates on Regulation Part 3: Media Debates Postmodernism: Case Study: Pulp Fiction Globalisation Technologies: Case study: Cybercultures - Living in an Internet World Realisms: Case studies: Direct Cinema; Neo-realism and the Realist Fiction Film Regulation Part 4: Reference Glossary Bibliography Useful information Index
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