The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.Review:
'A very useful selection of example texts. Provok[es] the student to pursue the social and cultural through attention to language' - Language and Literature 'The second edition of The Language of Advertising is a really useful update of a good text. The author presents interesting material in a very clear, lively, and concise manner, and includes a range of engaging exercises.' - Anne Cronin, Lancaster University
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Routledge, 2017. Hardback. Condizione libro: NEW. 9780415278027 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE0260325
Descrizione libro Routledge, 2002. Hardcover. Condizione libro: New. 2. Codice libro della libreria DADAX0415278023
Descrizione libro Routledge, 2002. Hardcover. Condizione libro: Brand New. 2nd edition. 144 pages. 10.00x7.00x0.50 inches. In Stock. Codice libro della libreria zk0415278023