Graphic Design as Communication

Valutazione media 3,71
( su 21 valutazioni fornite da GoodReads )
 
9780415278133: Graphic Design as Communication

What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication.
Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

Malcolm Barnard is senior lecturer in the history and theory of art and design at the University of Derby. His previous publications include Fashion as Communication (Second Edition 2002), Art, Design and Visual Culture (1998) and Approaches to Understanding Visual Culture (2001).

Contenuti:

1 Introduction, Who is this book for?, What is this book about?, Chapter Outlines, 2 Graphic Design and Communication, Introduction, What is Graphic Design?, The Functions of Graphic Design, What is Communication?, Communication Theory, Semiology, 3 Meaning: Words and Images, Introduction, Types of Signs, Meaning: Denotation and Connotation, Meaning: Layout, Meaning: Anchorage and Relay, Foucault and Graphic Design, Metaphor/Metonymy/Synechdoche, 4 Social, Cultural and Economic Functions,Introduction, The Relation to Society and Culture, Society, Social Functions, Culture, Cultural Functions, Childhood, Gender, The Relation to Economics, Consumption, Anti-consumption, 5 Audiences and Markets, Introduction, Target Practice, Ethnicity/Race, Age, Gender, 6 Modernism, Introduction, What is Modernism?, Graphic Design and Modernism, European Modernism, American Modernism, 7 Postmodernism and Globalisation, Introduction, What is Postmodernism?, Postmodernism and Graphic Design, What is Globalisation?, Globalisation and Graphic Design, 8 Graphic Design and Art, Introduction, The Artist and The Designer, Cultural Significance, Expression and Individuality, Creativity and Problem-solving, Function, Aura, 9 Conclusion

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Malcolm Barnard
Editore: Taylor Francis Ltd, United Kingdom (2005)
ISBN 10: 0415278139 ISBN 13: 9780415278133
Nuovi Paperback Quantità: 1
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor Francis Ltd, United Kingdom, 2005. Paperback. Condizione libro: New. 230 x 154 mm. Language: English . Brand New Book. What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is. Codice libro della libreria AAU9780415278133

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 25,46
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

2.

Malcolm Barnard
Editore: Taylor Francis Ltd, United Kingdom (2005)
ISBN 10: 0415278139 ISBN 13: 9780415278133
Nuovi Paperback Quantità: 1
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor Francis Ltd, United Kingdom, 2005. Paperback. Condizione libro: New. 230 x 154 mm. Language: English . Brand New Book. What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is. Codice libro della libreria AAU9780415278133

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 27,03
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

3.

Barnard, Malcolm
ISBN 10: 0415278139 ISBN 13: 9780415278133
Nuovi Quantità: > 20
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97804152781330000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 27,04
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

4.

Malcolm Barnard
Editore: Taylor & Francis Ltd 2005-01-26, London (2005)
ISBN 10: 0415278139 ISBN 13: 9780415278133
Nuovi paperback Quantità: > 20
Da
Blackwell's
(Oxford, OX, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor & Francis Ltd 2005-01-26, London, 2005. paperback. Condizione libro: New. Codice libro della libreria 9780415278133

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 25,31
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 5,20
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Barnard, Malcolm
Editore: Taylor & Francis Ltd (2005)
ISBN 10: 0415278139 ISBN 13: 9780415278133
Nuovi Brossura Quantità: 1
Valutazione libreria
[?]

Descrizione libro Taylor & Francis Ltd, 2005. Condizione libro: New. 2005. 0th Edition. Paperback. Explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Num Pages: 208 pages, 24 black & white illustrations, 7 black & white line drawings. BIC Classification: AKC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 12. Weight in Grams: 326. . . . . . . Codice libro della libreria V9780415278133

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 30,54
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Irlanda a: U.S.A.
Destinazione, tempi e costi

6.

Malcolm Barnard
ISBN 10: 0415278139 ISBN 13: 9780415278133
Nuovi Paperback Quantità: 1
Da
Ria Christie Collections
(Uxbridge, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Paperback. Condizione libro: New. Not Signed; What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has bee. book. Codice libro della libreria ria9780415278133_rkm

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 28,12
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,86
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

7.

Barnard, Malcolm
Editore: Taylor & Francis Ltd
ISBN 10: 0415278139 ISBN 13: 9780415278133
Nuovi Brossura Quantità: 1
Da
Kennys Bookstore
(Olney, MD, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Taylor & Francis Ltd. Condizione libro: New. 2005. 0th Edition. Paperback. Explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Num Pages: 208 pages, 24 black & white illustrations, 7 black & white line drawings. BIC Classification: AKC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 12. Weight in Grams: 326. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780415278133

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 32,08
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

8.

Barnard, Malcolm
Editore: Routledge (2016)
ISBN 10: 0415278139 ISBN 13: 9780415278133
Nuovi Paperback Quantità: 1
Print on Demand
Da
Ria Christie Collections
(Uxbridge, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Routledge, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780415278133_lsuk

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 31,81
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,86
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

9.

Malcolm Barnard
Editore: Routledge (2005)
ISBN 10: 0415278139 ISBN 13: 9780415278133
Nuovi Quantità: 1
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Routledge, 2005. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria BB-9780415278133

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 25,67
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,41
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Barnard, Malcolm (Author)
Editore: Routledge (2005)
ISBN 10: 0415278139 ISBN 13: 9780415278133
Nuovi Paperback Quantità: 1
Da
Revaluation Books
(Exeter, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Routledge, 2005. Paperback. Condizione libro: Brand New. 1st edition. 196 pages. 9.00x6.00x0.50 inches. In Stock. Codice libro della libreria __0415278139

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 29,40
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,94
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro