This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.
It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth.
The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
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In U.S.A.
Descrizione libro Hardcover. Condizione: New. Codice articolo Abebooks578754
Descrizione libro Hardcover. Condizione: New. Codice articolo 6666-TNFPD-9780415287432
Descrizione libro hardback. Condizione: New. Language: ENG. Codice articolo 9780415287432
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 1.45. Codice articolo Q-041528743x
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 1.45. Codice articolo Q-041528743X
Descrizione libro Hardback. Condizione: New. New copy - Usually dispatched within 4 working days. Codice articolo B9780415287432
Descrizione libro Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. itute. Rosa Chun is Fellow in Reputation Management at Manchester Business School. Rui Vinhas da Silva is Lecturer in Marketing at Manchester Business School. Stuart Roper is Senior Lecturer in Marketing. Codice articolo 594632119
Descrizione libro Hardcover. Condizione: Brand New. 1st edition. 224 pages. 9.25x6.25x0.75 inches. In Stock. Codice articolo __041528743X
Descrizione libro Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9780415287432_lsuk
Descrizione libro HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9780415287432