e-Retailing - Rilegato

Pantano, Eleonora; Nguyen, Bang; Dennis, Charles; Gerlach, Sabine

Rilegato

ISBN 10: 0415311411 ISBN 13: 9780415311410

Casa editrice: Routledge, 2004

Riassunto

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.

This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:

• Ipod
• Nike
• Amazon
• e-Bay
• McDonald's
• Nokia.

With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

Su questo libro

L'autore:

Charles Dennis is Professor of Marketing and Retailing and Director of Research at Lincoln Business School, University of Lincoln.

Eleonora Pantano is Lecturer in Marketing at Middlesex Business School, UK

Sabine Gerlach is Lecturer in Marketing at Lincoln Business School, UK.

Contenuti:

1. Introduction to the World of e-Retailing 2. e-Retailing in Practice 3. Understanding and Communicating with the e-Consumer 4. Information Search on the Web 5. e-Store Design, Image and Loyalty 6. Online Service, Convenience and Price 7. Branding on the Web 8. e-Malls 9. e-Retailing Models 10. Integration of e-Retailing into an Organization 11. m-Shopping 12. The Future of e-Retailing

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2004
• ISBN 10: 0415311411
• ISBN 13: 9780415311410
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 320