e-Retailing - Brossura

Pantano, Eleonora; Nguyen, Bang; Dennis, Charles; Gerlach, Sabine

Brossura

ISBN 10: 041531142X ISBN 13: 9780415311427

Casa editrice: Routledge, 2004

Riassunto

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.

This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:

• Ipod
• Nike
• Amazon
• e-Bay
• McDonald's
• Nokia.

With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

Su questo libro

L'autore:

Charles Dennis is Professor of Marketing and Retailing and Director of Research at Lincoln Business School, University of Lincoln.

Eleonora Pantano is Lecturer in Marketing at Middlesex Business School, UK

Sabine Gerlach is Lecturer in Marketing at Lincoln Business School, UK.

Product Description:

Most experts agree that the advent of internet retailing has transformed the marketplace, but students of the subject have until now had to search far and wide for comprehensive up-to-date analysis of the new business landscape. Coverage of the recent dot-com boom and bust obscured the the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally to over u1billion in 2004. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Case studies include: Ipod Nike Amazon e-Bay McDonald's Nokia With accessibly written features such as Key Learning Points, Questions, Think Points and Further Reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2004
• ISBN 10: 041531142X
• ISBN 13: 9780415311427
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 320