This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.
Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
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'A serious book by serious authors. The academic rigour of its analysis and thinking is underpinned by the most comprehensive research. At the same time, Fundraising Management is eminently readable and is crammed full of practical tools and models. Required reading for anyone who is or who aspires to be a senior fundraising manager.' - Giles Pegram, Director of Fundraising, NSPCCAbout the Author:
Adrian Sargeant is Professor of Nonprofit Marketing at Henley Management College and the University of the West of England. He is Chair of the Centre for Voluntary Sector Management and an Adjunct Professor of Philanthropic Studies at the Center on Philanthropy at Indiana University.
Elaine Jay is a Fundraising Consultant and Director of Sargeant Associates Ltd. She has extensive experience of both the agency and the client side of fundraising in a career that now spans over 15 years.
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Descrizione libro Routledge, 2016. Paperback. Condizione libro: NEW. 9780415317023 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 15 working days. Codice libro della libreria HTANDREE0256279
Descrizione libro Routledge, 2004. Paperback. Condizione libro: New. New Ed. Codice libro della libreria DADAX0415317029
Descrizione libro Routledge. PAPERBACK. Condizione libro: New. 0415317029 New Condition. Codice libro della libreria NEW4.0205081
Descrizione libro Routledge, 2004. Paperback. Condizione libro: New. Codice libro della libreria P110415317029
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97804153170231.0