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9780415351348: European Business
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Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features.

Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment – integration - how it has affected the strategy and behaviour of businesses with a European presence.

New to this edition is:

  • new material on the single European market, the single currency and related policy issues
  • issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe’s relationship with emerging economies like China
  • an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources
  • a companion website to provide extra material for students and lecturers

European Business is an essential read for all students of international business.

Visit the Companion website at www.routledge.com/textbooks/9780415351355

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Contenuti:
Part 1: Europe: The National, Regional and Global Dimension  1. A Portrait of Europe: Challenge and Change  2. The Integration Imperative: Theory and Practice  3. Europe and Globalization   Part 2: Market Integration  4. The Single European Market: The Bedrock of European Integration  5. European Competition Policy: The Guardian of Integrated Markets  6. Industrial Policy: Meeting the Challenges of International Competitiveness  7. Developing Small Business and Entrepreneurship within Europe  8. Economic and Monetary Union: An Unfinished Project  9. Trans-European Networks: Building an Infrastructure for Europe   Part 3: Inputs and Factors of Production  10. Transport Policy: Towards Efficient and Effective Mobility  11. Energy Policy: Developing Competitive, Clean and Secure Energy Supplies  12. Meeting the Challenges of the Information Economy in Europe  13. European Labour Markets: The Search for Flexibility  14. Environment Policy: A Green Light for Competitiveness?  15. Europe and the Consumer: Taking the European Consumer into Account   Part 4: Europe and the Rest of the World  16. Central and Eastern Europe: Response to a New Business Environment  17. European Business in a Global Context: The Developed World  18. European and Emerging Economies: Opportunity or Threat?
Product Description:
Book by Johnson Debra Turner Colin

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  • EditoreRoutledge
  • Data di pubblicazione2006
  • ISBN 10 0415351340
  • ISBN 13 9780415351348
  • RilegaturaCopertina rigida
  • Numero edizione2
  • Numero di pagine480
  • Valutazione libreria
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9780415351355: European Business

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ISBN 10:  ISBN 13:  9780415351355
Casa editrice: Routledge, 2006
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Johnson, D. and Turner, C.
Editore: Routledge (2006)
ISBN 10: 0415351340 ISBN 13: 9780415351348
Antico o usato Brossura Quantità: 1
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Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:0415351340. Codice articolo 9317312

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Spese di spedizione: EUR 8,83
Da: Regno Unito a: Italia
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Foto dell'editore

Johnson, D. and Turner, C.
Editore: Routledge (2006)
ISBN 10: 0415351340 ISBN 13: 9780415351348
Antico o usato Brossura Quantità: 1
Da:
Anybook.com
(Lincoln, Regno Unito)
Valutazione libreria

Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:0415351340. Codice articolo 9317313

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Compra usato
EUR 11,74
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Aggiungere al carrello

Spese di spedizione: EUR 8,83
Da: Regno Unito a: Italia
Destinazione, tempi e costi