Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features.
Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment – integration - how it has affected the strategy and behaviour of businesses with a European presence.
New to this edition is:
European Business is an essential read for all students of international business.
Visit the Companion website at www.routledge.com/textbooks/9780415351355
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Part 1: Europe: The National, Regional and Global Dimension 1. A Portrait of Europe: Challenge and Change 2. The Integration Imperative: Theory and Practice 3. Europe and Globalization Part 2: Market Integration 4. The Single European Market: The Bedrock of European Integration 5. European Competition Policy: The Guardian of Integrated Markets 6. Industrial Policy: Meeting the Challenges of International Competitiveness 7. Developing Small Business and Entrepreneurship within Europe 8. Economic and Monetary Union: An Unfinished Project 9. Trans-European Networks: Building an Infrastructure for Europe Part 3: Inputs and Factors of Production 10. Transport Policy: Towards Efficient and Effective Mobility 11. Energy Policy: Developing Competitive, Clean and Secure Energy Supplies 12. Meeting the Challenges of the Information Economy in Europe 13. European Labour Markets: The Search for Flexibility 14. Environment Policy: A Green Light for Competitiveness? 15. Europe and the Consumer: Taking the European Consumer into Account Part 4: Europe and the Rest of the World 16. Central and Eastern Europe: Response to a New Business Environment 17. European Business in a Global Context: The Developed World 18. European and Emerging Economies: Opportunity or Threat?
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Condizione libro: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Codice libro della libreria AIND-69184
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Descrizione libro Routledge, 2006. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: PART I: EUROPE - THE NATIONAL, REGIONAL AND GLOBAL DIMENSION Chapter one: a portrait of Europe - challenge and change Chapter two: the integration imperative - theory and practice Chapter three: Europe and globalisation PART II: MARKET INTEGRATION Chapter four: the Single European Market -the bedrock of European integration Chapter five: European competition policy - the guardian of integrated markets Chapter six: Industrial policy - meeting the challenges of international competitiveness Chapter seven: Developing small business and entrepreneurship within Europe Chapter eight: Economic and monetary union - an unfinished project Chapter nine: trans-European networks - building an infrastructure for Europe PART III: INPUTS AND FACTORS OF PRODUCTION Chapter ten: transport policy: towards efficient and effective mobility Chapter eleven: energy policy - developing competitive, clean and secure energy supplies Chapter twelve: meeting the challenges of the Information Economy in Europe Chapter thirteen: European labour markets - the search for flexibility Chapter fourteen: environment policy - a green light for competitiveness? Chapter fifteen: Europe and the consumer - taking the European consumer into account PART IV: EUROPE AND THE REST OF THE WORLD Chapter sixteen: Central and Eastern Europe - response to a new business environment Chapter seventeen: European business in a global context - the developed world Chapter eighteen: European and emerging economies - opportunity or threat?. Codice libro della libreria ABE_book_new_0415351359
Descrizione libro Routledge, 2006. Paperback. Condizione libro: New. book. Codice libro della libreria 0415351359
Descrizione libro Routledge, 2006. Paperback. Condizione libro: New. Codice libro della libreria P110415351359
Descrizione libro Taylor & Francis Group. Condizione libro: New. pp. 456. Codice libro della libreria 7519279
Descrizione libro Routledge, 2007. Paperback. Condizione libro: Brand New. 2nd edition. 456 pages. 9.25x6.75x0.75 inches. In Stock. Codice libro della libreria 0415351359