Consuming Experience

ISBN 13: 9780415382434

Consuming Experience

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9780415382434: Consuming Experience

This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual’s daily life is made up of consuming experiences that can occur with or without a market relation.

Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including:

  • those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations
  • those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events
  • those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail.

Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

University of Bocconi, Italy European School of Management, Paris, France

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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ISBN 10: 0415382432 ISBN 13: 9780415382434
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Descrizione libro Condizione libro: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Codice libro della libreria POD_9780415382434

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Caru, Antonella
Editore: Routledge (2016)
ISBN 10: 0415382432 ISBN 13: 9780415382434
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Descrizione libro Routledge, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780415382434_lsuk

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CARU, ANTONELLA; COVA, BERNARD.
Editore: Routledge (2017)
ISBN 10: 0415382432 ISBN 13: 9780415382434
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Descrizione libro Routledge, 2017. Hardback. Condizione libro: NEW. 9780415382434 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE0218150

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Antonella Caru
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ISBN 10: 0415382432 ISBN 13: 9780415382434
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Descrizione libro Routledge, 2006. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IP-9780415382434

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Antonella Caru
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Descrizione libro Routledge, 2006. HRD. Condizione libro: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Codice libro della libreria IP-9780415382434

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Caru, Antonella [Editor]; Cova, Bernard [Editor];
Editore: Routledge (2006)
ISBN 10: 0415382432 ISBN 13: 9780415382434
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Descrizione libro Routledge, 2006. Hardcover. Condizione libro: New. Codice libro della libreria INGM9780415382434

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Caru, Antonella (Editor)/ Cova, Bernard (Editor)
Editore: Routledge (2007)
ISBN 10: 0415382432 ISBN 13: 9780415382434
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Descrizione libro Routledge, 2007. Hardcover. Condizione libro: Brand New. 1st edition. 203 pages. 9.50x6.50x0.75 inches. In Stock. Codice libro della libreria __0415382432

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Editore: Taylor Francis Ltd, United Kingdom (2007)
ISBN 10: 0415382432 ISBN 13: 9780415382434
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2007. Hardback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.This book covers the hot topic of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual s daily life is made up of consuming experiences that can occur with or without a market relation. Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including: * those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations * those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events * those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail. Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour. Codice libro della libreria APC9780415382434

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Editore: Taylor Francis Ltd, United Kingdom (2007)
ISBN 10: 0415382432 ISBN 13: 9780415382434
Nuovi Rilegato Quantità: 10
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2007. Hardback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. This book covers the hot topic of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual s daily life is made up of consuming experiences that can occur with or without a market relation. Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including: * those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations * those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events * those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail. Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour. Codice libro della libreria APC9780415382434

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Editore: Routledge
ISBN 10: 0415382432 ISBN 13: 9780415382434
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Descrizione libro Routledge. Hardcover. Condizione libro: New. Hardcover. 224 pages. Dimensions: 9.2in. x 6.1in. x 0.6in.This book covers thehot topic of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individuals daily life is made up of consuming experiences that can occur with or without a market relation. Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including: those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail. Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Codice libro della libreria 9780415382434

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