Consuming Experience

ISBN 13: 9780415382441

Consuming Experience

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9780415382441: Consuming Experience

This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual’s daily life is made up of consuming experiences that can occur with or without a market relation.

Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including:

  • those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations
  • those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events
  • those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail.

Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti:

 Part 1: Setting Up the Scene of the Consumer Experience  1. Consuming Experiences: An Introduction  2. Agents in Paradise: Experiential Co-Creation Through Emplacement, Ritualization and Community  3. Consumer Immersion in an Experiential Context  Part 2: Customer Driven Experiences  4. I Feel Good: Who Needs the Market? - Struggling and Having Fun With Consumer-Driven Experiences  5. Consumption Experiences and Product Meaning: Pasta for Young Italian Consumers  6. The Blandness and Delights of a Daily Object  Part 3: Co-Driven Experiences  7. Consumption Experience, Self-Narrative and Self-Identity: The Example of Trekking  8. The Drivers of Hedonic Consumption Experience: A Semiotic Analysis of Rock Concerts  9. Fashion as the Ultimate Experiential Object: The Case of Issey Miyake’s A-POC Brand  Part 4: Company Driven Experiences  10. Converging Industries through Experience: Lessons from Edutainment  11. How Value-Based Brands Create Valuable Experiences: The Case of Sports Brands  12. Reenchantment of Retailing: Towards Utopian Islands  Part 5: Conclusion  13. Consuming Experiences: Retrospect and Prospects

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Editore: Taylor Francis Ltd, United Kingdom (2006)
ISBN 10: 0415382440 ISBN 13: 9780415382441
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2006. Paperback. Condizione libro: New. 232 x 154 mm. Language: English . Brand New Book. This book covers the hot topic of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual s daily life is made up of consuming experiences that can occur with or without a market relation. Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including: * those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations * those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events * those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail. Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour. Codice libro della libreria AA69780415382441

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Caru, Antonella (EDT)/ Cova, Bernard (EDT)
Editore: Taylor & Francis Ltd 2006-08-31, London (2006)
ISBN 10: 0415382440 ISBN 13: 9780415382441
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Descrizione libro Taylor & Francis Ltd 2006-08-31, London, 2006. paperback. Condizione libro: New. Codice libro della libreria 9780415382441

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Editore: Taylor Francis Ltd, United Kingdom (2006)
ISBN 10: 0415382440 ISBN 13: 9780415382441
Nuovi Paperback Quantità: 1
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2006. Paperback. Condizione libro: New. 232 x 154 mm. Language: English . Brand New Book. This book covers the hot topic of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual s daily life is made up of consuming experiences that can occur with or without a market relation. Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including: * those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations * those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events * those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail. Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour. Codice libro della libreria AA69780415382441

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97804153824410000000

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ISBN 10: 0415382440 ISBN 13: 9780415382441
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Descrizione libro 2006. Paperback. Condizione libro: New. 1st. 157mm x 11mm x 234mm. Paperback. This book covers the 'hot topic' of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 203 pages. 0.386. Codice libro della libreria 9780415382441

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CARU, ANTONELLA; COVA, BERNARD.
Editore: Routledge (2017)
ISBN 10: 0415382440 ISBN 13: 9780415382441
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Descrizione libro Routledge, 2017. Paperback. Condizione libro: NEW. 9780415382441 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE0225286

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Caru, Antonella (EDT)/ Cova, Bernard (EDT)
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Descrizione libro Taylor and Francis, 2006. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VT-9780415382441

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Descrizione libro Routledge, 2006. Paperback. Condizione libro: Brand New. 1st edition. 256 pages. 9.50x6.50x1.00 inches. In Stock. Codice libro della libreria __0415382440

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Descrizione libro Routledge, 2006. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria F9-9780415382441

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Descrizione libro Routledge. Condizione libro: BRAND NEW. BRAND NEW Softcover - 208pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 1975420

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