Museum Management And Marketing: 1 - Brossura

Brossura

ISBN 10: 0415396298 ISBN 13: 9780415396295

Casa editrice: Routledge, 2007

Riassunto

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.

The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Su questo libro

Recensione:

'This excellent book provides museum professionals with a highly nuanced view of its subject.' - Museum Practice

L'autore:

Richard Sandell is Head of the Department of Museum Studies at the University of Leicester. His research interests focus on the evolving social purposes, roles and agency of museums. His recent publications include Museums, Society, Inequality (2002).

Robert R. Janes is the former President and CEO of the Glenbow Museum in Calgary, Canada. He is Editor-in-Chief of the Journal of Museum Management and Curatorship and a museum consultant. His recent books include Museums and the Paradox of Change (1997) and Looking Reality in the Eye: Museums and Social Responsibility (2005).

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2007
• ISBN 10: 0415396298
• ISBN 13: 9780415396295
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 440
• Redattore: Sandell Richard